Business labels play a significant role in brand recognition, and newcomers usually struggle to compete because they cannot generate interest and awareness for their brand. Read through this blog to discover the best colors to use for your business label if you want to gain a headstart and help people better identify your brand.
Because of its versatility and the wide range of hues, the color green can be used for just about anything.
If you are looking for a color that will strongly associate you with the environment and want to attract clients and investors that are highly conscious of nature, you can use the color green.
Green is also identified with calmness, relaxation, luck, happiness, and growth which makes it perfect for brands that want to exude progress and stability. This brand messaging is used by Starbucks in its stores to promote calmness and relaxation, as well as to represent growth and prosperity.
This color certainly doesn’t get a lot of attention compared to the other colors on this list. However, the color white is used across cultures because it is universally recognized as the color of goodness and purity. This is the reason why we see this color in weddings, christenings, and in hospitals, worn by doctors and nurses.
White has become a symbol of comfort, peace, and hope.
Black represents sophistication, elegance, modernity, and luxury. You will notice that a lot of high-end businesses use black as their color. Take a look at Apple, with its simple usage of black that tells everyone that it is a modern, innovative brand.
You need to be very careful with the usage of Black, though, since overuse of the color may render your label grim and uninviting.
This color is used to exemplify trust, reliability, and dependability. Most colors that belong in the cool category like the color blue depict authority, professionalism, and trust. This is the reason why you see tech companies like Facebook and Twitter use this color. You also see this color in finance-oriented companies like PayPal and VISA.
All these companies handle client data and other important resources, so the psychology of the colors they use must make people trust their brand.
Orange is a playful, energizing color. If you want to stand out from the crowd, then the color orange can be a great option. You need to be aware, though, that using orange too much might impact your brand image if your goal is to appear more sophisticated and serious since orange is more of an eye-catching color.
Create Your Next Level Labels
With the emergence of opportunities in the business space, your label must stand out over companies that compete with you. Because of this, you may want to check out the best custom labels in NJ by Custom Tailored Labels. We also offer custom shape labels in NJ and across the U.S.
Our services are geared towards creating professional brands that spark curiosity for your audience. With in-depth knowledge of graphic design and brand building, CT Labels is a wonderful option for startup companies that want to stand out and grow. Contact us now!
Try Our Professional Label Service Today
If you want to catch the attention of consumers, then you need eye-catching labels. We can make it happen. Give Custom Tailored Labels a call today to start designing and printing your new labels. Your products will never look better than when they're wearing your new label.